30 is the name of the long-awaited fourth studio album by British singer-songwriter, Adele, released on November 19, 2021. After six years of musical break, following the release of her 2015 album, 25, the singer is back for her new era.
Adele was reportedly working on her fourth studio album, dating all the way back to 2018. On May 5, 2019, her 31st birthday, Adele posted several black-and-white pictures of herself on her Instagram page celebrating the occasion along with a message reflecting on the preceding year. The message ended with:
30 will be a drum n bass record to spite you.
Media outlets and fans took the posts as an indication that a new album would be on the way. Following this, on February 15, 2020, Adele announced at a friend’s wedding that her fourth studio album would be out by September 2020, however, Adele later confirmed that the album’s production and release would be delayed due to the COVID-19 pandemic.
In early October of 2021, billboards with the number 30 started appearing all over the world, making fans expect that she would be back to drop a new album this year.
On October 13, Adele formally announced the album’s release date of November 19.
On November 1, the official tracklist was shared through her social media pages and streaming platforms.
Prior to the release of the album, two television specials were aired to celebrate the release of the album. The first, airing on American network CBS, was aired on November 15 and featured songs both new & old, as well as an interview with Oprah Winfrey. The second, airing on British network ITV, was aired on November 21 and similarly to that of CBS, featured a medley of tracks as well as questions from friends of Adele.