The Weeknd is set to take the stage at the Super Bowl LV Halftime Show this Sunday, Feb. 7, and he’s looking to capitalize on the appearance. In a recent interview with Billboardundefined, the singer revealed that he spent $7 million of his own money on the production in addition to the budget given to him by the NFL.
“Though the organizers are as usual covering all production costs, Tesfaye put up $7 million of his own money to ‘make this halftime show be what he envisioned,’” Billboard reported. The NFL often spends somewhere in the realm of $10 million paying for halftime show production costs, although artists themselves are not compensated for the performance.
“We’ve been really focusing on dialing in on the fans at home and making performances a cinematic experience, and we want to do that with the Super Bowl,” The Weeknd told Billboard. Plans for his performance, including a set-list and potential surprise appearances, remain under wraps.
“We always had the Super Bowl on our bucket list, and we’ve always had timelines for all of our goals,” The Weeknd’s co-manager Amir “Cash” Esmailian told Billboard. “It came a few years earlier than we expected.”
Shakira and Jennifer Lopez co-headlined last year’s show, one year after Maroon 5 fronted the 2019 halftime. This year’s show will take place at Raymond James Stadium in Tampa, Florida, where the Tampa Bay Buccaneers will take on the Kansas City Chiefs. Attendance in the 65,000-seat stadium will be limited to 22,000 fans to accommodate social distancing restrictions due to the ongoing COVID-19 pandemic.
Read The Weeknd’s full Billboardundefinedundefined interview here and catch up on all the lyrics to his biggest hits ahead of showtime.