Craig Mack (May 10, 1971 – March 13, 2018) was an American rapper, who gained fame on Puff Daddy’s Bad Boy Entertainment record label in the 1990s. Although his first single was released under the name MC EZ in 1988, he is best known for his 1994 hit single “Flava In Ya Ear”, which was released under his real name. The remix of the single was the breakout appearance of The Notorious B.I.G., as well as one of the first solo appearances by Busta Rhymes. The success of The Notorious B.I.G.’s debut album Ready To Die overshadowed Mack’s early success on the Bad Boy label.
In multiple interviews, Craig Mack has stated clearly that for him the real joy in hip hop is moving the crowd from his delivery of rhymes and rhythms. He has noted that for him the hip hop tradition includes inspiring the crowd to get up and dance.
Craig Mack passed away at age 47 having devoted his time to Overcomer Ministry in Walterboro, South Carolina.