BELIFT LAB (빌리프랩) is a South Korean entertainment company owned by HYBE. It works as a music label for ENHYPEN and I’LL-IT.

Originally jointly established by CJ ENM and Big Hit Entertainment (now HYBE) on September 17, 2018, to launch idol groups on the global music scene. In 2023, HYBE acquired it fully by buying the remaining shares from CJ ENM.

BELIFT LAB is one of HYBE’s subsidiaries (independent music labels), next to:

• BIGHIT MUSIC (label for BTS and TXT),
• Pledis Entertainment (label for SEVENTEEN, TWS and fromis_9),
• KOZ Entertainment (label for Zico and BOYNEXTDOOR),
• ADOR (label for New Jeans),
• Source Music (label for LE SSERAFIM),
• Hybe Labels Japan (label for &TEAM).

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