Founded by Los Angeles-based hip-hop star Yeat, Lyfestyle Corporation serves as a successor to his previous label, TwizzyRich—which ended due to a fallout between Yeat and former signee, SeptembersRich.

As of September 2023, Yeat’s signees consist of producers BNYX®, Trgc, dulio, 730hahah and 1ce, as well as manager Zack Bia.

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