La Mar C. Taylor is a Canadian artist, creative director, and entrepreneur. Taylor is best known as the co-founder of XO Records and creative director for The Weeknd.

Taylor is best known for his close friendship and working relationship with the Weeknd. The two met at the Birchmount Park Collegiate Institute and later dropped out of high school in 2007.

Taylor and the Weeknd’s earliest known collaboration was when Taylor designed the cover art for the Weeknd’s breakout mixtape, House of Balloons.

After working with the Weeknd for many years, Taylor was recognized on the Forbes 30 Under 30 list for Music in 2017.

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