On NewJeans sweetest track “Bubble Gum,” the girls invite their beloved ones to an exciting adventure and encourage them to explore freely like a bubble flying away. In the lyrics, the girls also express the bubbly and gentle feeling their significant other gives them. The unexpected single is the pre-release song to their upcoming album of May 2024 titled, How Sweet.

Different from their previous releases, “Bubble Gum” consists of a more refreshing and light dance-pop instrumental, that compliments NewJeans angelic vocals and harmonies.

Additionally, in the music video, the audience gets to look through memories and recordings of the girls most cherished and fun moments. These moments are taken place on an island where they play in the sea and spend time with each other in their house.