Robbie said:

This song is a party song, that is party songs usually have inane lyrics that mean nothing. Everything else has been, you know, emotional. It’s been, I’m sad, or, I need love or, I’m lonely or…. You know, it’s not a depressing album, but it has been about sadness, being lonely and being depressed, funnily enough, but done in an upbeat way. I actually just went Ian [Dury], ‘will you please send me a rhythm’ and then he went, ‘Singing in the classes, music for your masses, give no head no backstage passes…’

“Rock DJ” was released as [Sing When You’re Winning](

)’s first single on July 31, 2000, becoming his third number 1 song in the UK, and his first to reach the top spot abroad. The music video, where Robbie rips his muscles and ends up as a skeleton, caused a small controversy and many music channels refused to broadcast it.