“Could It Be I’m Falling In Love” was co-written by Melvin and Mervin Steals, two songwriter brothers working for Atlantic Records and released as the follow-up single to the group’s first hit for Atlantic, “I’ll Be Around.”

“Could It Be I’m Falling in Love” would match the success of its predecessor, peaking at number one on the R&B chart and number four on the Billboard Pop Singles chart and selling over one million copies. The song also found success in the UK, peaking at number 11 on the UK Singles Chart.