This song is about not selling out, both in music and in life. El-P and Killer Mike both touch on this in their verses.

El-P talks about the pitfalls of the urban jungle and a corrupt self-serving elite, but rising above it by realizing that true wealth and power is in self awareness and positive energy (love).

Killer Mike talks about staying true to himself and never going soft or superficial with his music or his life—always keeping it real despite the twisted forces that pervade the government (AmeriKKKa) and the music industry, with a shout out at the end to other artists doing the same.