“3500” is the first single from Rodeo and was premiered at the Hot 97’s Summer Jam on June 7th, 2015. The title refers to a $3,500 fur coat bought by Kim Kardashian for her daughter North West. It may be hard to make out what exactly costs $3500 – the coke? the code(ine)? –, but Travis confirmed it’s indeed the coat on his instagram.
The song was originally slated for inclusion on Kanye West’s So Help Me God in 2014. According to Scott, it had a “completely different sounding beat,” but the same hook, and was to be a single for West. After West scrapped his vision for SHMG, he gave the track to Scott.
The artwork for the single was shot by Australian director and photographer Nabil Elderkin.