Eminem vibrantly attempts to cement his top spot in the rap game. With the Darwinian theory of natural selection as a motif, he applies the idea of “survival of the fittest” to rap and claims that he is one of the ‘fittest’ rappers—which is the reason why the species Eminem has ‘survived’ in the game for almost two decades and which is why he is still there.

Throwing in many appropriate animal and fighting references, Eminem sees himself at the top of rap’s food chain. Full of motivation, he demonstrates that he has been persevering and achieving to this day.

This song was debuted exclusively by the video game franchise Call Of Duty for the trailer of their 2013 installment Ghosts.

This was the latest continuation of his affiliation with the franchise, with “Till I Collapse” being featured on Modern Warfare 2’s launch trailer, “Won’t Back Down” being used in-game for Black Ops, and “Love The Way You Lie” being performed by Eminem and Rihanna at the 2010 E3 Black Ops press conference.