“What They Want” is Russ' 37th single. The song is a response to labels—Russ is saying he’s better off without them. On January 2, 2016, a little over four months after being released, “What They Want” reached its first million plays. People continued to listen and the song grew popularity, making it Russ' first song to reach 3 million plays.

On May 3, 2016, the official music video for “What They Want” was released via Russ' YouTube. The video was directed by Edgar Esteves with help from Juanma Sierra. It also gained a spot on World Star Hip Hop a day after its release.

After the release of the music video, the song got recycled and gained more attention. And now the song is quickly reaching 4 million plays on SoundCloud alone. It also got to the “Hot Tracks” section on iTunes on May 6th, among artists like Drake, Migos, Desiigner, and more.

On the 15th of July 2017, Russ posted a video on his twitter and facebook of how he made the beat :