This is the only Drake solo track on What a Time to Be Alive, and sports some of the album’s most quotable lines. Over a beat by Noah “40” Shebib that Spin called “one of the most gorgeous 40 productions yet, a pitched-down, flanged sample breathing to life on top of 40’s trademark piano twinkles and crisp thump,” Drake aims to silence his critics:

What happened to the things you niggas said was supposed to happen? / Are we just supposed to ignore the fact that it never happened?

He makes particular reference to a recent beef with Meek Mill, which started when Meek accused him of not writing his own lyrics. The Toronto superstar got the better of Meek on “Charged Up” and “Back to Back”, and here he keeps firing.

The track is named for the critically acclaimed 30 for 30 series of sports documentaries produced by ESPN. In his closing remarks, Drake alludes to Colombian drug lord Pablo Escobar, who received his own 30 for 30, The Two Escobars.

Drake’s “Closer to My Dreams” from 2007’s Comeback Season is sampled.