“WHAT” is the fourth song released as a part of A$AP Mob’s Wavy Wednesdays promotion, where one to three songs are released on their SoundCloud every Wednesday.
According to the SoundCloud and YouTube description, the track was originally meant to be a single from A$AP Mob’s debut studio album Cozy Tapes Vol. 1: Friends -.
Promotional artwork for the video was posted by A$AP Rocky on Twitter shortly before its release on June 29, 2016.
The song also released as the last single for Playboi Carti and Chris Fresh’s compilation EP PLAYBOIFRE$H.