“Rise” is about striving to overcome adversity. Katy Perry wrote the song after years of feeling “a need for our world to unite.”

Upon the release of the song, NBC immediately announced their choice to use it for their coverage of the 2016 Rio Olympics, with syncs planned across the network’s platforms. Perry applauded their decision, referencing the Olympic athletes' inspiring strength and perseverance. Many Olympians make appearances in the music video, including swimmer Michael Phelps, gymnast Simone Biles, swimmer Missy Franklin, and sprinter Usain Bolt.

Katy Perry released the official music video on August 4, 2016, just one day before the Rio Olympics opening ceremony: