I Love You Always Forever

I Love You Always Forever

Betty Who

With “I Love You Always Forever,” Aussie synth-pop singer Betty Who resurrects an oft-forgotten ’90s favorite. Released by Welsh singer Donna Lewis in 1996, the original version reached #2 on the Billboard Hot 100. In an interview with Spin, Betty explained why she wanted to cover the track:

It’s one of those songs that you don’t know, and when you hear it you go, ‘Ah I know this song.’

I think those are the best ones to cover because it still feels fresh and it still feels new but there’s such a deep familiarity about it that you can’t get.

The song was Betty’s first single since the drop of her debut studio album in 2014. It retroactively became the first promotional single for her sophomore record, The Valley, after the cover’s surprising popularity convinced Who to include it on the tracklist.

As Betty told Vogue, she doesn’t remember the first time she heard “I Love You Always Forever.”

All I know is, it was everywhere. It came out in ’96, so I was 5 and it was literally on every radio station, on the charts for like 12 weeks or something.

And to me, listening to that song, I got a lovely warm feeling about recollections of my childhood.

Who released a music video for the track on July 14, 2016.