“Luv” is about not being afraid to fall deeply in love. Produced by Cashmere Cat and Benny Blanco, the track samples the dancehall track “Everyone Falls In Love” by Tanto Metro and Devonte.

“Luv” peaked at #19 on the Billboard Hot 100 chart and received a nomination for Best R&B Song at the 59th Grammy Awards. Tory announced the single the night before its release, and then premiered it on HotNewHipHop.