The song premiered on an October 8th, 2010 post by The Fader. It is a general statement of OF’s principles and motivations.
The song was performed on national TV for Late Night with Jimmy Fallon. Pitchfork, for some reason, continues to claim the song is from the MellowHype album BlackenedWhite, an error they made in their original post of the mp3.
And for the hilarious, censored version, come on over here!