Frontman Dani Winter-Bates has explained that the song ‘301’ relates to an attack towards the elitist metal community and keyboard warriors.

In an interview with DEAD PRESS!, he explains “When we wrote the song ‘301’, it was purely about those kind of people that would immediately look at our YouTube page, or on Nuclear Blast, or on a heavy music zine, or something like that, and immediately without even listening to a song jump on and write that they hated the song.”

The title ‘301’ relates to a now defunct cap placed onto videos on YouTube that quickly gain traction, “The ‘301’ is purely in reflection to the YouTube numbers, which used to be that they would cap you at 301+, so if you went viral and it kind of went popular they would always cap you at 301, which I always conjured in my head a theme which was that the 301 are the people that were the first to your video, and they’re always gonna be the people that hate you the most.”