The second track of Stormzy’s Gang Signs & Prayer album was previewed during a few live shows in the run-up to the album’s release, first in Gothenburg, Sweden, and most notably in at 1Xtra Live in Liverpool.

The song, which was originally tipped to be the album’s lead single, was actually preceded by “Big For Your Boots”. The “Cold” video dropped on 12 March 2017, with it effectively acting as the album’s second single.