“Gotta Keep Up” is a song about not fitting in, and being unique. When speaking to The Line of Best Fit, Alex said:

Ever feel like you don’t fit in anywhere? Me too. So, I wrote a song about it. I’d love people to realise that it’s within our little peculiarities that our individual unique gifts shine through. It’s important to realise [that] the things that make us insecure are the very things where an individual’s greatness lies.