“Attention” analyzes turbulence in a relationship in which Abel’s partner feels undervalued and ignored. This could be one of the challenges faced with love when you become a “Starboy.”

Cashmere Cat is credited as both a writer and vocalist on this track, and also has contributions on Starboy tracks “True Colors,” “All I Know,” and “Die For You.” Abel and Cashmere Cat have a working history together—The Weeknd contributed to Cashmere Cat’s “Wild Love” earlier in 2016.