Rory explains in the Behind the Scenes video,

The song is about being really contempt with someone that you genuinely love. You might think that sounds cheesy, but it’s true. I wanted to reflect that in the video. And how do you do that? You show actual, genuine emotion between friends and family and people that you actually love. And you can’t fake that kind of stuff, that’s why I brought all my friends here.

The music video featured Rory and his real life friends and family in a party.
Rory explains his intent behind the video–

If you go to someone and say “Oh, can you laugh? Can you smile? Can you give her a kiss? Can you do this and that stuff?” People are gonna look at you and say “That’s weird…”. You can look like you’re having a good time or you can just have a good time.
I think that’s specially what today’s about: Capturing people’s proper emotion. That’s why we’re doing an actual party. It’s not fake, we’re not setting up, it’s all of my friends getting together and me seeing people that I haven’t got to see in a long time because of the way my life is at the moment.

A friend of Rory and his daughter Odetta, who Rory wrote a song about, were also featured in the video
.