Before releasing it in its entirety, Lil Yachty debuted a 10 second snippet of this song on his Instagram on February 28, 2017. He later went on to release a 30 second snippet of the song on his Twitter on March 2, 2017.

On the day of dropping this track Lil Yachty appeared on Power 105.1, expressing his motivation for making this song:

You know what my main focus was this year? Not even this year but just like, in life. I don’t go to clubs but every time I go to the club…my shit never sounds right in the club…I wanted to make a song that sounded right…So I made the song that I dropped today, just for the club.