On “ELEMENT.,” Kendrick asserts himself as the most dominant rapper in the game, taking his contemporaries to task and daring them to call him out on wax.

Kendrick delves into his personal journey of self-sacrifice and family tribulations that has so far accumulated in his life; how the struggles his family and himself have endured have influenced & carried him to where he stands today: at the top of the game.

Prior to the album release, LeBron James jammed out to this song on his Instagram story. LeBron is a huge Kendrick fan, and was instrumental in the release of his last project, untitled unmastered.

A music video, directed by Jonas Lindstroem, was released on June 27, 2017.