“It’s Everyday Bro” is Jake Paul’s debut single, released on May 30, 2017 as a music video on YouTube. Jake, along with his crew Team 10, rap about their recent success as a group. Along with the music video and the editing, the song took only one day to write and was entirely produced by Jake himself.

The YouTube star PewDiePie has created doubt around the supposedly self-made beat in his reaction video by pointing out an alleged watermark audible in the beat.

Besides YouTube, it was also self-released through Spotify and Apple Music. Jake repeatedly urged his fans on Twitter to bump the song up to #1 on iTunes, and it peaked at #3 on May 31st.

Jake also sent a tweet towards Kendrick Lamar in regards to this said spot being taken by the former, this comparison being made due to some of the songs on the latter’s most recent album DAMN, which is still in the top 100 chart.

This song received heavy negative reception with a large amount of dislikes on the music video, most criticizing it for the lyrics and the influx of YouTubers becoming involved in the music industry. It was released two weeks after his older brother Logan Paul, also a YouTube personality, released his first viral hit “Help Me Help You.”