The first promotional single from Taylor Swift’s sixth album, reputation, debuted in an ad shown during a college football game between Florida State and Alabama. After its TV premiere, the song was also featured in an ABC ad.

As opposed to Swift’s first reputation single “Look What You Made Me Do,” this song sounds more like the songs from her 1989 album. The song contains dark, luscious production and sexually suggestive lyrics that may remind some fans of “I Know Places.”