On “My My My!,” Troye Sivan is at his most confident, with lyrics that tap into themes of freedom, sexuality, and living in the moment. It’s the first single since his 2015 album Blue Neighbourhood, and is accompanied by a flashy music video drawing inspiration from Madonna’s “Justify My Love”-era visuals (Troye is a big fan).

Troye started posting teaser videos for “My My My!” on January 4, 2018, and a countdown for the release appeared in Times Square soon after. Four days later, he teased the title of the song on Twitter along with a picture of hot air balloon that he had taken on the same day he recorded the track in June 2017.