KSI released the song January 31st, just four days ahead of his boxing match against Joe Weller, which happened February 3rd. KSI won the boxing match in the end of the third round. He won by stoppage, also known as TKO (technical knockout), because the referee had to stop the match. After the match, KSI said that any YouTuber can get the belt, if they win against him in a boxing match. This was especially aimed towards Jake and Logan Paul. [In a video, Jake Paul talked about this challenge and gave KSI two options (although it was probably a joke): To fight his dad or to fight “Mini Jake Paul”. Jake Paul also called KSI irrelevant, although KSI actually has more subscribers than Jake Paul.]

In the song, KSI is talking about how some of the beef ended up helping a lot of people involved, especially Joe Weller.