As told in Rolling Stone magazine:

Sam Cooke’s producers had the idea for him to do a song for a girl they had seen on a Perry Como TV show. “She didn’t do anything but just look up at Perry Como in the most wistful-type manner,” said J.W. Alexander, Cooke’s business adviser. Cooke decided to drop in the sound of an arrow being fired “Straight to my lover’s heart” whenever the song called for it.