Prototype

Prototype

OutKast

“Prototype” was André 3000’s single released with Big Boi’s “GhettoMuzick” as the final singles from OutKast’s double album Speakerboxxx/The Love Below. This funk guitar ballad has been covered by multiple artists, including DRAM and Tame Impala among others.

In the music video, André plays an alien (or ATLien) landing on Earth and falling in love with a woman, who he ends up changing his life for at the conclusion of the video. André directed the video himself and said the following about the concept:

If M. Night Shyamalan [writer/director of The Sixth Sense and The Village] had a wife who wrote romance novels, this would be it. I’d like to make a love video that is as hauntingly beautiful as the track itself. So rather than try to tell some disingenuous love story about an ordinary man and woman, I’d like, instead, to set our narrative in a tableau of magic realism.