“Back to You” is an upbeat love ballad that sees Selena sing her heart out and express her love for her significant other, even though that person may be able to hurt her again.

The song was first teased through a leaked Spotify advertisement. Lyrics for the song were previewed on Selena Gomez’s Instagram leading up to its premiere on Zane Lowe’s World Record feature on Apple Music’s Beats 1 radio station.

The promotion for the song prominently featured polaroid photographs. This was likely directly influenced by 13 Reasons Why—photographs play a large role in the trailer for season two.