“the light is coming,” a promotional single from Ariana Grande’s fourth studio album Sweetener, is about relying on positivity to get you through hard times. Before its official release on June 20th, 2018, Ariana previewed it during her performance at Wango Tango on June 2nd.

This track was first teased in the music video for “No Tears Left To Cry,” and was hinted at again in the second part of the behind-the-scenes series. Ariana once again teased the track at the end of her Billboard Music Award Performance, and on May 27, 2018, she posted a snippet of the song on social media. Later that day, Minaj teased the track by tweeting lyrics from her verse. It was teased again when Ariana posted an Instagram story in which she seemed to be rehearsing for Wango Tango 2018.

Ariana’s collaboration with Reebok was promoted in the music video, and the video was even a Reebok.com exclusive for its first 24 hours. This is similar to how Ari’s campaign with Guess was promoted in the video for “Side to Side.”