On “Nonstop,” Drake flexes his abilities as a rapper and the business moves being made behind the scenes of his music. The song audibly has a distinct Memphis influence, as displayed by Drake’s flow throughout the song.

The Memphis influence is also notable in rising Memphis producer Tay Keith’s instrumental. Keith sampled the hook from the 1995 track “My Head Is Spinnin'” by Memphis artists Mack Daddy Ju and D.J. Squeeky.

“Nonstop” is Drake’s second collaboration with Tay Keith. He had previously collaborated with BlocBoy JB on Tay Keith-produced “Look Alive” in early 2018, a single that peaked at #5 on the Billboard Hot 100.

A lyric from “Nonstop” was teased as part of the Scorpion billboards that Drake released worldwide in the weeks leading up to the album’s release.

On July 27, 2018, exactly four weeks after Scorpion’s release, Drake released the music video for “Nonstop,” featuring various locations in London, including his surprise performance at Wireless Festival 2018. Unlike other music videos from Scorpion, it was released exclusively on Apple Music for a week before it was put on YouTube and other platforms.