“Natural” is Imagine Dragons‘ third single after the release of Evolve, following their collaboration with Kygo on “Born to Be Yours”; it is the lead single for their fourth studio album, Origins. The single’s artwork features the same artist from Evolve, Beeple.

According to Dan Reynolds, the song is about becoming a little ruthless and calloused with time as you realize you have to fight and stand up for yourself. This song became the anthem for 2018’s ESPN College Football season and was even featured as Amazon Music’s and Shazam’s Song of the Day.