PewDiePie used to be YouTube’s most subscribed user. However, during 2017, the YouTube channel T-Series began gaining subscribers quickly and was predicted to soon surpass PewDiePie. As a result, PewDiePie began making memes to bolster his own subscriber growth, culminating on October 5th, 2018 with the release of “Bitch Lasagna” onto YouTube, Spotify, and iTunes, as a challenge to T-Series.

“Bitch Lasagna” could have been inspired by artist Hovey Benjamin’s song titled “Send Bobs”, which was released in 2017. In the song Hovey says, “Send me naked pic, hello bitch lasagna” as well as using the terms “bobs” and “vegana” throughout the song. Additionally, Hovey also raps about kissing bobs. All three terms and phrases are used by PewDiePie in “Bitch Lasagna”. PewDiePie had also previously reacted to Hovey Benjamin’s song briefly in a video published on his channel on October 28^th, 2017 titled “YOU LAUGH YOU LOSE – YLYL #0009”, indicating that PewDiePie knew of “Send Bobs'” existence.

It should be noted that Hovey Benjamin drew inspiration for his song from the /r/indianpeoplefacebook subreddit, and PewDiePie made a video on the same subreddit on January 22^nd, 2018 titled “‘show bobs and vegana’ /r/indianpeoplefacebook/ #3 [REDDIT REVIEW]”. This means PewDiePie could have been inspired to make “Bitch Lasagna” by the subreddit and not “Send Bobs”.

“Bitch Lasagna” is PewDiePie’s most viewed video as of 2022, having amassed nearly 300 million views.