“000000” explores the sudden change in affection that comes with newfound fame and wealth. A.CHAL questions the sincerity of his girl’s affection, given how convenient the timing is. However, he is unable to resist the temptation and lust, especially from a girl he’s liked for some time.

The music video depicts the two maintaining in their deteriorating relationship, but failing due to constant bickering and fighting. The video shows several shots of a snake—a symbol of deviousness and evil—which may be a nod to the girl’s character, who is only interested in taking advantage of A.CHAL’s love in order to gain access to his fame and wealth.