Harlow created hype for this song prior to its release by creating a one-minute snippet of the song on Instagram on April 7, 2019. Five months later, one day before the song’s official release date, the same snippet was released on Harlow’s Twitter. However, this version of the snippet was accompanied by a music video:

The full song and music video were eventually released the following day as the second single off the mixtape, CONFETTI.