“clickbait” focuses on drug usage, mental health and social media influence.

More notably, the track holds a reference to late rapper, Lil Peep, who passed away at just the age of twenty-one due to an accidental-overdose on numerous drugs back in November 2017.

The title of the song ‘clickbait’ is a term that is most commonly used (on the Internet) to categorize content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.