In “10/10,” Rex Orange County sings about self-improvement and aspiring to be a “ten.”

The song was first performed live at the Glastonbury Festival on 30th June in Worthy Farm, UK, where he disclosed to the audience that it would come out soon.

Two months later, Rex teases the release of it by posting a 10-second-long snippet on all his social media accounts.

Later, on September 12th, Rex performed the song on BBC Radio 1 hosted by Annie Mac and the subsequent music video was released on YouTube.