The existence of Gomez’s title track, “Rare,” was first confirmed on August 16, 2018, when she went on an Instagram live to share that her “favorite song [off her new album is the title track].”

The song is a self-empowerment anthem about independence and self-love.

A demo now speculated to be sung by co-writer Madison Love (singer-songwriter Emily Warren was intially credited) leaked in full back in late 2018, causing a frenzy on Twitter.

The song’s lyrics were then later teased in an interview with ELLE on September 4, 2018.