The second promotional single of the MAP OF THE SOUL: 7 album features strong and powerful lyrics filled with brass and percussion instruments that sound akin to a marching band performance. The overall message of the song reflects on the group’s mindsets as artists throughout their 7 years of being together.

The title references their 2013 track “N.O”.

The song’s release was accompanied by a Kinetic Manifesto Film: Come Prima, which showcases their choreography, as well as the official music video released a week later, on the 28th of February.