“not ur friend” is the second promotional single from Jeremy’s debut album, love is not dying. In the song, Jeremy sings about letting go of a toxic person and moving on with his life. He expressed this in a press release with The Prelude Press:

It’s really just a fun, matter of fact song about cutting a toxic person out of your life.

The song was first teased through Jeremy’s Instagram on February 24, 2020, which announced the release date. Two days later, Jeremy posted again with a snippet of the song preparing his followers for the official release.