In an interview with VyRT, Gerard said:

So the title, Lindsey came up with it. We were hanging out one night and somehow the conversation came up about being from a town that you never think you’re gonna get out of. And she said that she had memories of drugstore perfume; I was like wow, that kind of sums up where I was from, too. And that’s really what it’s about. I thought about when I was 15-16, with no hope of getting out of that town.