“FRANCHISE,” released amidst Travis Scott’s famed collaboration with McDonald’s, sees the Houston rapper boasting his wealth and lifestyle. Individual locations of chain restaurants, like McDonald’s, are called franchises. Travis reunites with his friend and frequent collaborator, Young Thug; they are joined by British musician, M.I.A.
“FRANCHISE” pays homage to Dem Franchize Boyz and their 2004 single, “White Tee.” Travis Scott and CHASE B first previewed this single as “White Tee” during the tenth episode of .WAV RADIO on July 20, 2020. It was subtly teased again in the commercial for Travis’ McDonald’s meal on September 8, 2020.
The final Travis Scott and McDonald’s merchandise collaboration released on September 16, 2020, and Travis revealed that there was a secret included in it. This secret was the official pre-order for the single’s imminent release. Five days later, on the 21st, Travis officially confirmed the song’s artwork and release date.
The official music video was premiered alongside the single on September 25. Parts of the video were filmed at Michael Jordan’s Illinois mansion. A lyric video and visualizer were also released.