“Obey” is a long time awaited Bring Me The Horizon collaboration with YUNGBLUD and third single from POST HUMAN: SURVIVAL HORROR. The song talks about the oppression that people suffer because of world leaders and politicians. It is written mostly from the point of view of the oppressor, as Oli Sykes told Forbes:

It was written in April, May, of this year, and it was very much inspired by everything that’s going on, and very much from the side of the oppressor. I think everyone has been stopped in their tracks, and I think a lot of people are realizing that maybe the people in charge aren’t looking out for our best interest. The way that we’re fed traumatic and devastating news on a daily basis, I think the powers that be or whatever you want to call them, they’ve gotten very good at getting us desensitized to this information, and we have been sleepwalking for a while where we know all this horrible stuff is going on, but we didn’t do anything about it.

The track was officially teased with an Oli Sykes post with a QR code leading to a website with a snippet of the music video.

Directed by Sykes, the music video features him and YUNGBLUD inside giant robots, each one trying to command the city and fighting. In the end, both realize that they just want to be together.