On September 3, 2020, SZA shocked fans—cryptically announcing a new single seemingly out of nowhere. “Hit Different” comes on the heels of a dispute between the singer and Top Dawg Entertainment president Punch concerning her ability to release music under the label. SZA voiced her frustrations on the matter in a tweet prompting fans to trend #FreeSZA in support.

The track itself is introspective in nature, with SZA lamenting about the ups and downs of an open relationship.