“Lonely” is Justin Bieber’s second single (the first one being “Holy”) following the release of his 2020 studio album Changes.
On the song, Justin teams up with celebrated producers benny blanco and FINNEAS and describes how becoming an international superstar at such a young age affected him (he was discovered by Scooter Braun when he was only thirteen), reflecting on how he sacrificed his privacy and adolescence for fame and wealth, without always having a positive pay-off.
Later on, both the song and its main artists became the protagonists of an advertisement for South Korean, consumer electronics brand Samsung, called Stay Connected.