Released as Who You Are’s second single, “Price Tag” was a huge commercial success, topping the Ireland, New Zealand, and the UK charts (her first #1 in all these countries).

The song is about making music because you want to, not just for the sales and pleasing the people around you. Jessie references this when she says that she writes about her life, and as this song was written at the start of her career, when she first came to America, it reflects her views on her career sort of as a first impression of the lifestyle.